Spotlight of the Week Julian Rita Addo

Libpositives Spotlight present Julian Rita Addo. 

Ms. Julian R. Addo is the owner of Bella Kinks and Adwoa Beauty. Founded in 2012, Bella Kinks offers digital marketing services to beauty brands such as Sally Beauty and other global brands. In 2017, Adwoa Beauty, LLC was created, launching six natural hair products in phase 1. Adwoa Beauty is a lifestyle beauty brand that highlights the Ghanaian-Liberian culture of Ms. Julianwith an American twist.

Born in Monrovia, Liberia, Julian R. Addo immigrated to the United States at an early age and was raised in Staten Island, New York. As an aspiring hair stylist, Ms. Julian started her cosmetology journey at age 14, working in various salons as a hair stylist. She studied cosmetology at Ralph R. McKee Career and Technical Education High School. At 18, she moved to Minnesota, where she opened two salons: Creations Plus and Rita’s Hair Gallery. In 2004, she sold both salons and went into corporate America full-time, which ultimately led her to Dallas, Texas, where she currently lives with her family.

While visiting NYC in 2012, Ms. Julian attended a natural hair event, which inspired her to start her natural hair journey. As a natural hair advocate, Ms. Julian facilitated natural hair events in Dallas and expanded to other cities such as NYC, D.C., Houston, Chicago, and many more. The natural hair industry has allowed her the ability to work with some of the biggest influencers and global beauty brands. Ms. Julian is inspired to use her platform to highlight and share positive aspects about Liberia.


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